“Rasieren geht auch anders” – HARRY’S launches online shop

Eisfeld, March 2nd 2021 – HARRY’S launches as a Direct to Consumer (DTC) brand in Germany. „Rasieren geht auch anders” is the claim and stands not only for a fair price but also for a special design and the quality of the razors. HARRY’S shaving products are available exclusively at www.harrys.de, with prices starting at € 6.00 RRP (e.g. for the HARRY’S Starter Set).

Michael Hirthammer, Managing Director, HARRY’S Factory: “We are delighted to finally be able to offer our HARRY’S men’s grooming products in Germany, the home of our 100-year-old razor blade factory in Eisfeld, Thuringia. Over the last few years, we have worked very hard for this launch and our team is more than proud to offer the razor blade products we have developed in a perfect marriage of New York design and German engineering for seven years now in Germany.”

Since this special merger, the production site in Eisfeld has expanded considerably and is now one of the largest companies in the region with around 600 employees. As the Eisfeld plant and the know-how of its employees are important for the success of the HARRY’S brand, the company has invested more than $300 million in facilities and infrastructure in Eisfeld over the years, but also continuously in training and developing the skills of its employees and organisation, so that the plant is now one of the most modern razor blade factories in Europe.