From 4th April 2022, selected HARRY’S products will be available on the shelves of the Rossmann drugstore chain throughout Germany as well as on free-standing displays in some shops.

“We are delighted to make HARRY’S products more accessible with the exclusive launch in Rossmann shops across Germany. HARRY’S was founded to provide an exceptional grooming experience at a fair price. We want to further this mission by working with Rossmann to reach as many men as possible. For us, the customer always comes first and we believe that buying grooming products should be as easy and enjoyable as possible, whether online or in-store,” says Matt Hiscock, International Vice President of HARRY’S.

With the start of sales at Rossmann, HARRY’S is expanding its digital D2C business. The Truman razor with 5-blade technology in a brand new colour, foaming shaving gel as well as after shave balm and razor blades for refilling are thus also available in German retail for the first time. The launch in German retail follows already established in-store displays at Walmart and Target (USA) and Boots and Sainsbury’s (UK).

The launch at Rossmann is supported by a comprehensive marketing campaign, including a TV spot, advertising on Youtube and OOH advertising (advertising in public spaces).